Before we touch the Google profile, let’s get these right.
Go through the questions with Earl and Michelle, tick each one off, and type the answer in the box. Everything saves automatically in this browser. When you’re done, download or copy the answers so they’re kept somewhere safe.
Questions for Earl and Michelle
Several GBP and website changes depend on these answers, so cover all 29 before anything is edited.
Google Business Profile changes
Tick each one when it’s done on the profile. Use the box to note what you found or changed. Anything marked “Verify” gets checked during the audit first.
Business description draft (G9)
Ocean View Heating and Cooling is a Navy veteran-owned HVAC contractor based in Norfolk, serving homes and light commercial properties in Norfolk, Virginia Beach, Chesapeake, and Hampton. Owner Earl Duff is EPA 608 Universal certified and a COVA Best of 2020 winner. We repair, install, and maintain furnaces, central air, heat pumps, ductless mini-splits, boilers, and duct work, and offer preventative maintenance plans, light commercial HVAC, and PICRA work for real estate sales. Expect a real person on the phone, clear explanations with photos, honest repair-versus-replace advice, and free quotes. Open Monday through Friday, 8 a.m. to 5 p.m.
Website changes
These go to the agent in one batch so the site and the profile match before launch.
Mirror check
Confirm each pair says the same thing on the profile and the website, word for word. Run this before launch and every quarter.
Game plan
GBP edits are spread over launch week on purpose, because a pile of big edits in one day can trigger a Google review.
Weekly cadence after launch
Tick these off each week once the profile is live.